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Biz Sciences

Mobile Affinity Marketing

Markets

About

Pointize helps brands build white labeled mobile apps to facilitate customer engagement and customer acquisition. It helps customer acquisition via Brand Collaborator, a framework that allows non-competing brands to connect via a common mobile crm platform. This helps in creating a mobile affinity marketing network. Brands looking to create their apps are provided a menu of features and functionality that is made available via a Cloud Based platform. We use a service oriented architecture and have completely decoupled the server side features from the front end. Example: A large bank or telco can provide its customers a mobile rewards and offers app. Their customers can use the app to redeem rewards and offers from a network of offline merchants using GPS. Merchants buy into the platform initially because it increases footfall and acquire customers.They can also have their own branded mobile app to deepen customer engagement with their loyal customers.