
DelightCircle
(Coupons.com + Foursquare) Building a local offers network with mobile-first approach
About
DelightCircle is a two-sided network between shoppers & retailers leveraging SoLoMo aspects to help shoppers discover relevant offers/coupons at right place/time. Local retailers & brands primarily utilize mediums like Newspapers, Pamphlets, Billboards & Printed coupons to advertise their offers & coupons. These mediums are extremely expensive with next to no ability to target the relevant consumers, track who is looking at these & walking into their stores. DelightCircle lets local retailers & brands to know their customer better and reach out to them with relevant offers, coupons in the most cost-effective way. On the Consumer side, all the above mediums are PUSH and make it difficult to discover the right offers when the consumer wanted. DelightCircle digitizes all this information, makes it visual & searchable for Customers to PULL when they want to look for an Offer or Coupon for free. We monetize through Retailers & Brands via a Freemium Model.