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PoolCircle aspires to be a peer to peer social technology platform that brings together Lenders and Borrowers, just as eBay brings together Buyers and Sellers. To kickstart this platform, and to enable us to acquire users rapidly, we have launched the first app on our Platform that will enable peer to peer carpooling. We target to acquire 250,000 active users across India by end of 2014 and are working with enterprises and apartments as our initial user acquisition channels This large user base will then allow us to launch more applications to enable other peer to peer sharing use cases beyond carpooling