Valencia Nutrition
India's first low-cal enriched water
About
VitaMe (www.vitameforlife.com & www.facebook.com/vitameforlife ) is India's first, low-calorie 'healthy' soft drink that meets the gap between water and sweetened carbonated drinks. It taps into the USD 1.7 billion functional beverage segment growing at 25% CAGR. VitaMe is targeted at the urban Indian working professional (24-40) with suboptimal diet and lifestyle habits and offers an easy, fun and great tasting way to eat better, sleep better, look better and play better. Launched in November 2014, it is currently available at 100+ retail stores, IT hubs, vending machines, colleges, hospitals and schools in Bangalore.