About
There is a great demand of beverages in Indian market and it is favorable to all age groups. The people are more diverting towards the functional beverages due to their health benefits. Still in India there is lot of space and market for healthier beverages. “Functional Herbal Soft Drinks” is one of them and having untapped market in India. Herbal Soft drinks is one of the top 5 selling product globally in category of functional beverages. In this business proposal, I would like to focus on one of the important Herbal Soft Drink, which can become major player in functional beverages. India has been considered as a leading Herbal producer & supplier in world. So this product is easy to manufacture & supply in our country to meet the demand of Indian population at an affordable cost. To target the larger audience of all age groups and to all classes the prices should be between Rs 35 – Rs 45 for 250 ml and 300 ml Bottle.