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My customer pays 1 dollar for his lottery ticket where he chooses his lucky number. For every ticket taken around the world 0.75 dollar adds to the prize money.0.25 goes to the company profit (or 0.50 to the prize money, 0.25 to an NGO for charity in 3rd world countries, 0.25 to the company profit) For making one person rich every day in the mean while serving the world i am sure we deserve 25 percentage as profit. ;) A winner is chosen every day and the price money is given. For a grand prize every week people can sign up and take tickets for seven days. More the number of people signing up to take the ticket the money becomes bigger. Target market any one who seeks fortune in any country where online lottery is legal.